Job Details
Associate Director, Marketing: Paid & Owned Media
About Green Dot Labs
Green Dot Labs is a premier consumer cannabis brand, an industry pioneer, a leader in the Colorado adult-use market, and a soon-to-be leader in Arizona (entering in 2025).
Green Dot Labs was formally established in 2014, but its roots trace back to 2008 when husband and wife founders Dave and Alana Malone began their journey in the state's medical market. Since then, the Green Dot Labs team has tirelessly refined and honed its exceptional, ultra-premium cultivation model marking its dedication to producing the purest reflections of cannabis abundant potential flavors, effects, and wellness benefits.
Green Dot Labs tireless work has paid off, earning the brand an obsessive following among the most discerning cannabis consumers. According to BDSA, in 2023 Green Dot Labs was Colorado s #1 Selling Premium Brand, #1 Selling Brand Overall, #1 Selling Concentrates Brand, #1 Selling Ultra-Premium Flower Brand, #1 Selling Live Resin Brand, and the state s #1 Selling Live Resin Vape Brand as well.
Green Dot Labs will begin offering its enormous, growing, world-class library of 200+ exclusive strains to cannabis lovers in Arizona in January 2025.
About the Role
Green Dot Labs seeks a highly motivated, experienced Associate Director, Marketing: Paid & Owned Media. This individual will play a critical role in the organization, co-leading the marketing department on a day-to-day basis, leading the strategic marketing team, and taking hands-on responsibility for social media, email marketing, website, customer service, community service, and collateral development.
Responsibilities
Leadership
- Provide co-leadership and strategic oversight to the marketing department, and directly lead the strategic marketing team fostering a collaborative and high-performing work environment
- Set clear goals and objectives for the marketing department and the strategic marketing team, providing guidance and support to ensure the successful execution of marketing initiatives
- Mentor and develop team members, providing opportunities for growth and advancement within the organization
- Foster a culture of innovation, creativity, and continuous improvement
- Ensure timeliness and consistency in messaging, quality, and accuracy across all marketing work product
Social Media
- Develop and execute social media strategies and plans to drive brand awareness, engagement, and conversion across various platforms
- Responsible for creation of compelling and relevant social media content, including posts, stories, videos, polls, etc.
Email Marketing
- Develop and implement strategic email marketing plans to nurture leads, retain customers, and drive sales
- Responsible for creation of engaging email content, including newsletters, promotions, and product announcements
- Manage email campaign deployment, segmentation, and testing to optimize performance and deliver targeted messaging
Website Management
- Oversee maintenance and ongoing development of the Green Dot Labs website, ensuring findability, functionality, usability, and alignment with product, marketing, and sales initiatives
- Collaborate with internal teams and external partners to update website content, features, and design elements as needed
Customer Service/Community Engagement:
- Partner with customer service to monitor social media channels, respond to inquiries, and address customer feedback or issues in a timely and professional manner
- Foster a sense of community and brand advocacy among customers through proactive engagement, user-generated content initiatives, and community-building activities
- Collateral Development
- Collaborate with sales and design teams to co-plan and execute retail kits, flyers, posters, and other collateral materials that support brand initiatives and promotions
Advertising Campaigns
- Co-conceptualize creative ideas and executions for advertising campaigns, including digital and direct mail channels
- Manage planning, fulfillment, and optimization of ad campaigns to drive brand awareness, traffic, and conversions
- Measurement & Optimization
- Monitor metrics, evaluate performance across all disciplines/channels, and provide recommendations for continuous improvement
Qualifications (7+ years)
- Bachelor's degree in Marketing, Communications, Business Administration, or related field. MBA or relevant advanced degree preferred but not required
- 8+ years of experience in digital marketing, social media management, email marketing, website management, and/or SEO, preferably within the cannabis industry or for CPG brands
- Proven track record of developing and executing successful paid and owned media strategies that drive brand growth and engagement
- Strong understanding of social media platforms, email marketing best practices, website management principles, and digital advertising channels
- Exceptional communication, writing, and creative skills, with the ability to craft compelling content and messaging for different audiences and channels
- Proficiency in marketing automation platforms, email service providers, content management systems, and social media management tools
- Analytical mindset with the ability to interpret data, derive insights, and make data-driven decisions to optimize performance and ROI
- Leadership experience, with the ability to mentor and manage a team of marketing professionals
- Passion for the cannabis industry
- Must be able to get and maintain CO MED badge
Compensation:
89,000-143,000/ year
Location:
Boulder/Denver
Benefits:
- Medical, Vision and Dental insurance partly paid by employer
- 401k plan open to all employees after 90 days of employment
- 401k Match after a year of employment
- Life Insurance paid by employer
- Paid Time Off with pay out/rollover
- Employee Discount, Product Samples