Job Details
The Opportunity:
We have a vision to be the Amazon of chemicals and seek top talent to participate in our continued growth. In this newly developed role at Lab Alley, the Digital Content Marketing Coordinator will work collaboratively across departments and be the voice in a thriving e-commerce business. As the Digital Content Marketing Coordinator, you will spearhead the development and implementation of our content strategy working across functions to deliver an effective content marketing strategy and editorial plan to meet our business objectives in an efficient manner. The Content Marketing Coordinator will also play a pivotal role in driving brand awareness by engaging our target audience and generating leads through compelling and strategic content.
If you are creative, have an eye for detail, are organized, and are willing to learn and work hard, this position can be the growth opportunity of a lifetime!
Essential Responsibilities:
- Collaborate with the Senior Brand & Marketing Manager to create a comprehensive content strategy that aligns with the company's branding and marketing goals.
- Be the driving force behind content strategy, overseeing the content lifecycle from ideation to design to distribution.
- Produce well-crafted and engaging copy for customer-facing marketing materials including website content, landing pages, blogs, social media posts, video scripts, and email campaigns.
- Build content marketing programs and manage the content calendar with a focus on creating captivating digital content and videos.
- Plan and program content distribution across various channels to ensure a steady flow of on-brand messaging is being delivered to our target audiences.
- Think strategically to translate data and insights into creative content that delivers results, conversions and engagement.
- Research and develop new opportunities for digital and content-based marketing initiatives.
- Report on social, digital, and campaign performance through internal dashboards to be shared with Senior Brand & Marketing Manager and C-suite.
- Manage and update marketing data including lists and segments in addition to automations, notifications and flows for email & SMS.
- Ensure all content is aligned with the company's brand voice, style guidelines, and messaging, contributing to a consistent brand identity.
- Stay informed with the latest trends, tools, and best practices in content marketing and adapt strategies accordingly to keep the content relevant.
Qualifications & Expertise:
Required:
- 3+ years of marketing experience, preferably e-commerce.
- Experience in email & sms marketing, preferably e-commerce.
- Experience with social media platforms,content calendars, and digital marketing strategies.
- Audience-focused mentality, can understand customer needs and challenges and translate them into engaging content.
- Ability to track key metrics and possess a keen sense of visual storytelling and a creative point of view.
- Strong writing background, with experience writing, editing, and proofreading content.
- Proven experience in content creation, copywriting & marketing.
- Demonstrate an ability to produce various content types, including blog posts, social media content, SMS & email campaigns.
- Ability to work both independently and collaboratively in a team environment.
- Excellent organizational and time management skills, with the ability to prioritize tasks and meet deadlines.
Preferred:
- Proficient knowledge of graphic design & video editing software, Figma, Asana, WordPress, Klaviyo, and Slack.
- E-commerce experience in email & sms marketing.
- Bachelor's degree in Marketing, Communications, or a related field.
About Us:
Inc. 5000 recently awarded/recognized Lab Alley as one of the fastest-growing private companies in America! We are also one of the fastest growing e-commerce companies in Austin, TX! We provide easy access to essential chemicals on-budget, on-time, every time.
Think Amazon for Chemicals!
Our workplace culture:
Our core values are an integral part of our success defining who we are.
We bring our core values to life in everything we do at Lab Alley. Therefore, every hire is aligned with our core values:
Care: Take pride in your work and always do your best. Help and serve others whenever needed.
Growth Mindset: We believe in always growing. Be curious, learn from mistakes, obsess over seeking answers and learning new things.
Commitment: We want commitment over results because we know eventually the results will come if you are committed.
Work Ethic and Hustle: Show up and be 100% committed to the vision.
Honest and Real: We believe in being honest, open, real, and forthright and direct to those around us. Giving and receiving feedback is part of a growth mindset as long as it is done in a positive and uplifting way.
Make Things Happen: We re a team. We work together to get things done.
We give back!
With every purchase a customer makes through our eCommerce website, we work with Ecodrive to plant a tree. This helps reduce the carbon footprint, improves coastlines, improves socio-economic conditions and so much more. Read more about that here.
Benefits
Medical benefits
Dental benefits
Paid time off
Employee discount program
Employee mental health program
Wellness program
Organized team events
Professional development
Career growth opportunities
Schedule & reporting details:
Full-time 40 hours per week with occasional overtime.
8-5 M-F
*NOTE* Lab Alley uses E-Verify for all positions.
*NOTE* Lab Alley does a background check for all positions.
Reports to Senior Brand & Marketing Manager
Don t meet every single requirement? Studies have shown that members from some under-represented groups are less likely to apply for jobs if they don t meet every single qualification. At Lab Alley, we are dedicated to building a diverse and inclusive workplace, so if you re excited about this role but your experience doesn t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles, and we are excited about hearing from you.