Job Details
This position is a critical component of the Creative Team and works closely with the art directors, other copywriters and account managers. The work involves developing concepts and writing copy to be used in a wide variety of projects for business-to-business and consumer marketing communications along with the creation of audio and video projects. Projects may include print, broadcast and outdoor advertising; collateral materials; branding, displays and exhibits; audio/video, newsletters; press releases; and more. The Senior Writer will also write digital marketing projects, such as websites, e-blasts, e-newsletters, banner ads and especially social media.
Copywriting
The core work of the position will consist of creative concepts through finished copy that best communicates the clients message following set marketing goalskeeping consistent with a new or established brand. Work within a time-management system to meet all deadlines and achieve max billable hours. During the creative process, collaborate with the assigned campaign/project designer, keeping the entire account team informed and updated on progress. Directing/supervising the production of voiceovers for videos and complete radio spots will also be involved.
Editing & Proofreading
Edit rough copy, checking grammar, punctuation, etc.; proof final copy, layouts and finished art to catch errors and check corrections.
Directing Photo and Video Shoots
This includes travel to remote locations. This will average once or twice a month.
Client Contact
Engage in client contact when required; develop a rapport and maintain a professional relationship as assigned by AEs.
Job Responsibilities:
- Attend creative team meetings scheduled by the Account Team per the companys designated creative process
- Contribute to discussions regarding client projects
- Have a deep understanding of each client, including strengths, weaknesses, opportunities, threats, target audience and competitor activities
- Strategic and creative thinking
- Prepare copy concepts for internal/client review
- Write and edit marketing communications copy from conception to completion, incorporating client feedback as appropriate
- Aid in the development of proposals and pitch documents to help land and retain business, including RFP responses and client presentations
- Have initiative and work well independently, but also work collaboratively as needed
- Partner with art directors on brand and concept development
- Contact clients directly as needed and when instructed to do so
- Help to produce and direct audio and video production
- Act with the clients best interests in mind
- Keep up to date with trends in marketing communications
- Manage, write, and be able to work on multiple projects simultaneously
- Must record time at end of each day
Education Required
- Bachelors degree in advertising, marketing, communications or English
Required Experience/Expertise/Attributes
- 10 years of relevant creative experience
- Ability to write for a wide-range of mediums for different industries writing that is intelligent and demonstrates strong analytical and conceptual thinking
- Superior knowledge of grammar, spelling and punctuation
- Knows how to become an instant expert in each topic through diligent research; is good at learning new industries, companies, products and services
- Displays strong project management and proofreading skills with excellent attention to detail
- Can research, analyze and organize information concisely and effectively to craft clear, persuasive messaging that speaks to the target audience it is intended to motivate while keeping project objectives in mind
- Finely honed interviewing skills
- Proven ability to create award-winning work
- Excellent interpersonal and communication skills
- Exhibits innovation, curiosity and a strong work ethic
- Public speaking and presentation skills (to assist with client meetings/presentations)
- Proficient in Microsoft Office and website CMS products
- Experienced in scheduling, managing and directing audio/visual production
- Possess a positive attitude team player with client goal-oriented mindset
Full-Time Position is based at our main office in Pekin, IL (Peoria IL Metro area) Compensation and Benefits*:
- Competitive Salary or Hourly Pay with Flex Time Available
- Quarterly Performance Bonuses
- Year End Bonus
- 401K/Profit Sharing Program
- Blue Cross Blue Shield PPO Healthcare Coverage
- Group Dental available at employee cost
- Cyber Liability Insurance
- Pet Insurance (at group rates)
- Paid Time Off
- Holiday Pay
- Group outings and events
- Continuing education
- Fun travel opportunities
*Eligibility requirements apply. See employee handbook.