Job Details
eCommerce Analytics Specialist page is loaded
eCommerce Analytics Specialist
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locations
Burlington
time type
Full time
posted on
Posted 2 Days Ago
job requisition id
JR6776
At Wolseley Canada, our leading-edge is the knowledge and insight found in every corner of our organization. Here, you ll build strong relationships and support critical industries that touch the lives of Canadians. Every day, we show up with intention and pride; in ourselves, our associates, and our customers. You ll have a solid foundation to try new things, uncover new possibilities, challenge yourself, and grow your career. Does this sound like somewhere you d like to be?Wolseley Canada is the leading wholesale distributor of plumbing, HVAC/R, waterworks and industrial products in the country and working here means, a network of possibilities, a place you are valued and a higher standard.Join the Pros!eCommerce Analytics SpecialistResponsible for conducting in-depth analysis of Wolseley s digital channels/tools to provide actionable insights to enable optimal business decisions. This role will leverage data from multiple sources to inform Wolseley s digital strategy, website development and technology investments to accelerate our omnichannel offering and provide an engaging and frictionless best in class customer journey. This is an opportunity to join a team that will be pivotal in driving the digital transformation for Wolseley.What s in it for you?Regular business hours Monday to FridayComprehensive benefits with premiums fully paid for by the company for the Core package starting the first day of employment.Career development and training opportunitiesLife insurance, disability and wellness programRetirement savings programs including RRSP and DC pension with up to 5.25% employer contributionPaid vacation and sick time and day off on your birthday!Bonus programs that include annual performance and profit sharingEmployee discounts on top brands of plumbing and HVAC/R productsEducation reimbursement for employeesEmployee referral programSafety shoe reimbursementWhat you will do:Promote a data-driven culture to identify areas of opportunity and support eCommerce and digital product teams in improving the digital experience.Leverage Google Analytics to proactively monitor website performance and report on site traffic and click-stream navigation patterns, site search and browse behaviour, functionality usage and marketing campaign effectiveness.Lead analysis by interpreting complex data, modeling using statistical techniques, validating results, and communicating to senior management.Prepare reports, create presentations and present actionable recommendations to support eCommerce and Marketing initiatives.Partner with digital product teams to identify issues and opportunities to eliminate points of friction and improve conversion rate.Build and maintain reports to monitor digital effectiveness and provide actionable insights on digital performance to optimize engagement and improve core KPIs.Leverage multiple data sources to profile and segment digital customers and understand the customer journey, assisting in the development of long-term strategic objectives for digital adoption.Work with technology partners to establish and implement Google Analytics site tagging practices and tracking requirements.Establish A/B testing framework and roadmap to conduct testing, analyze results and provide recommendations to inform project prioritization.Provide in-depth reporting to enable discussions regarding results, trends and insights with regional leaders and identify opportunities to drive adoption and penetration.Monitor online customer churn and proactively provide reporting to eBusiness field support and Regional Leaders to re-engage with at-risk accounts.Provide data and ad hoc reports as needed to support business case development and/or inclusion in communications to leadership across the organization.Support eBusiness and Marketing in establishing KPI reporting framework to measure effectiveness of online promotions and campaigns.Leverage analytics and a test & iterate approach to help guide program/campaign development.Develop post implementation reviews on campaigns and programs driving digital adoption.Partner with BI to ensure accuracy, consistency, relevance and timeliness of data provided to the business.What you will bring:Bachelor's Degree, preferably in
Business/Mathematics/Marketing/Finance.3+ years of hands-on experience in enterprise-level web analytics applications and strategy supporting an eCommerce business; B2B preferred.Track record of developing digital performance measurement strategies, data analysis and translating analytic results into outcome driven business value.Expert hands-on experience with multiple platforms: Google Analytics (or similar), Google Marketing platform, OSAT tools, UX tools, Market Research, data management and transformation (MS Excel, Access, SQL) and analytics visualization platforms (Power BI, Tableau).Expert analytical skills, able to collect, organize, analyze, and disseminate large amounts of information with attention to detail and accuracy.Working knowledge of multi-variate testing, audience-based experience personalization, customer journey analysis, customer segmentation, and ability to apply web behavioural data to influence website design.Strong communication and presentation skills (written and verbal); ability to interact with all levels of end users and technical resources.Ability to work independently with strong self-management.Strong business acumen and problem-solving skills.Innovative and independent in exploring the best practice in digital analytics solutions.Strong critical thinking and troubleshooting skills with proven ability to proactively analyze customer behaviour using available data to identify root cause and recommend customer-centric solutions.Proven project management skills and ability to manage multiple priorities, react with urgency and reprioritize as needed.Experience developing program framework, identifying metrics, and establishing best practices, tools and programs to drive strategic plans and results.A self-starter, with strong drive for results and taking action to achieve goals beyond what is required.Goes beyond job requirements to seek opportunities and generate ideas for improvements.Each resume submitted gets individually reviewed by our team and retained for 24 months if other new and exciting opportunities arise that match your skills and qualifications.Please note: This position requires the result of a satisfactory criminal record check. A record under the Criminal Code and/or other federal offence record(s) does not automatically mean you will be ineligible for the position.
About Us
Wolseley Canada is part of Ferguson plc, a leading value-added distributor in North America providing expertise, solutions and products from infrastructure, plumbing and appliances to HVAC, fire, fabrication and more. Ferguson is headquartered in the U.K., with its operations and associates solely focused on North America and managed from Newport News, Virginia. With approximately 36,000 associates across 1,700 locations in North America, Ferguson exists to make our customers' complex projects simple, successful and sustainable.In Canada we are the country s largest national trade distributor of plumbing, hydronic, HVAC/R and PVF products and solutions. Our national network of over 220 branches coast-to-coast supports over 2,500 employees, including our national team of sales and service specialists and our corporate head office located in Burlington, ON.Our continued growth as an industry leader depends on hiring the best talent and helping them build rewarding careers. We believe in supporting the successes and development of our employees because our customers have come to rely on us for our knowledge, dependability and expertise. Come join us if you are committed to investing in yourself and delivering exceptional customer service.
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