Job Details
Job Description
DAP is looking to hire social media intern for Summer 2024.
Responsibilities
- Social Media Content Planning
Description: Draft and schedule weekly social media content in social media management platform, including written copy and corresponding media file. Content planning will require research to align with seasonal and industry trends. Maintain content archive on a monthly basis.
Goal: Create and schedule approved content for each content pillar from September 1, 2024 - May 31, 2025 (9 months), with one piece of content scheduled for each pillar per week. - User Generated Content (UGC) Research and Feed Development
Description: Learn about UGC and key benefits while understanding how to use UGC platform to moderate, request rights, and collect content.
Goal: Collect the rights to 15-20 pieces of engaging, appropriate, and brand-aligned content for two brand page feeds. Collect and request permission for use of appropriate content to add to approved UGC repository - Influencer Marketing Research and Reporting
Description: Research potential influencers, creators, and makers for upcoming campaigns based on campaign goals, target audiences, and predetermined guidelines. Assist with drafting campaign brief to be shared with identified influencers. Assist with development and publishing campaign reports and enhance reporting template for the following year.
Goal: Create and distribute influencer marketing reports for each product category by the end of June 2024. Update reporting template for the following year by the end of July 2024. - DIY Blog Content Development and Scheduling
Description: Review approved IGC and collaborate with Web Intern to add content to the DAP-owned blog and draft related social media posts. Once content is approved, align with industry and seasonal trends to schedule associated social copy using social media management tool.
Goal: Schedule 9 months' worth of DIY blog posts and corresponding social media posts on planning calendar and using scheduling tools by the end of the internship. - Social Channel/Platform Optimization
YouTube - Collaborate with Web Intern to understand opportunities for SEO in video descriptions, end cards, and playlists. b. LinkedIn - Support the shift of using this platform as a Pro-focused social media tool by assisting with content strategy and general process creation.
Instagram - Optimize story highlight strategy by researching industry best practices and collect research to understand whether we are leverage all valuable features of the platform. d. General - Generate storyboard social media concepts based on current trends, to be used to drive content creation during product video and photography shoots. - Social Listening
Leverage insights to support the optimization of social media strategy through competitive research and collaboration with the insights and web teams. - Product Sample Coordination
- Pack and ship product samples to influencers within 36 hours of receiving a request.
- Provide product seeding support by coordinating product shipping.
Requirements - Major: Marketing, Communications, Business, or a related field.
- Rising Junior or Senior (completed Sophomore year)
- Impeccable written and oral communication skills.
- History of effective social media writing.
- Strong attention to detail.
- Extensive experience with major social media platforms - at a minimum Instagram, Tik Tok, and YouTube.
- Experience with Microsoft Office (Outlook, PowerPoint, Excel, Word)
- Attributes (i.e., communication, customer service, organized, critical-thinking, problem solving, initiative, quick learner)
- Excellent written and verbal communication skills.
- Extremely detail oriented.
- Organized and able to manage multiple projects simultaneously.
- Ability to work independently as well as in a team.
- Self-motivated and quick learner.
About DAPDAP is a market leading manufacturer, innovator and marketer of home repair and construction products including caulks, sealants, spray foam insulation, adhesives, and patch and repair products. DAP is part of RPM International Inc., a $6.1 billion, multinational company with subsidiaries that are world leaders in specialty coatings, sealants, building materials and related services.
You will find DAP products in the hands of professional painters, remodelers, builders, and do-it-yourselfers, and in 60,000 retail outlets, ranging from home centers and mass merchandisers to your local hardware, pro contractor channels and paint stores. DAP's eight manufacturing and distribution facilities in the United States of America and Canada service North America and the world.
At DAP, we hire the best people and give them a collaborative and rewarding work environment that empowers them to succeed! We support associates in continuous professional growth and collaborate on the steps it takes to get to the next level in their careers. Our associates enjoy a comprehensive benefits package including 401(k) with company match, pension, paid parental leave, competitive health insurance rates, employee stock purchase plan, tuition reimbursement, free wellness programs and more! Learn more about DAP's history, culture and benefits at www.dap.com/careers/
DAP - On the job since 1865.