Job Details
We are Assembly, the modern global media agency that's part of Stagwell, the challenger network built to transform marketing. We're purpose-led through our core, and we help brands build connections with people through culturally relevant media experiences. We're at the cutting edge of data and tech-driven marketing, and we believe brand and performance media can work together to drive breakthrough business growth.
ICYMI: Assembly was named Ad Age's first-ever Purpose-Led Agency of the Year atop the 2022 Ad Age A-List!
Assembly is looking for a 18-26 weeks commitment to step into a Director, Omnichannel Media Architecture role to sit in our New York or Los Angeles office, or remote for the right candidate. The Director would be a member of Assembly's Insights & Connections team. This is a growing community of Comms and Media Architects dedicated to the art and science of audience first omnichannel solutions.
The primary role for this Director of Omnichannel Media Architecture role is to lead development of smart media strategies and channel plans for several healthcare clients: Elevance Health, a leading insurance company, with ambitions of building a brand that goes beyond healthcare and integrates into their customers whole health plans, Medtronic, a health tech and medical device company with aspirations of leading the space in innovation and Inogen, a company with a portable oxygen concentrator offering that aims to bring freedom and independence to consumers.
Responsibilities:
- Turns omnichannel strategy into plan architecture that is designed for impact and worded for memorability
- Builds out media principles (e.g. "from to" framework") that guide how we go to market and delivers on strategic intent
- Analyze media behaviors of high-value audiences, identify the most effective touchpoints to reach target audiences, and develop strategies that optimize the smart orchestration of media
- Champion the media blueprint to ensure it translates to clear media activations
- Lead budget setting tasks and omnichannel mix guidance for local market activations
- Elevate strategic recommendations within wrap reports, competitive analysis and other on-going deliverables
- Lead thought leadership pieces and identify media implications
- Partner with Client Account Team to ensure deliverables meet client expectations, needs and timelines Collaborates on the development of actionable insights and omnichannel strategy by identifying & synthetization key data points across audiences and media
Requirements
- 7+ years of experience
- Experience with local planning and regulated industries a plus
- Exceptional storytelling skills; both in writing and presenting a strategic narrative
- Brand and performance media chops across all channels
- Proficient mining syndicated data (MRI, YouGov, Helixa, Google trends)
- Ability to leverage tools (i.e. Commspoint) and strategic thinking to build complex budget and mix scenarios
- Comms planning and Consumer Journey development experience is a plus
Benefits
Why Assembly?
- We care about your growth - we offer competitive salaries, annual compensation reviews, and keep detailed personal development plans to ensure you're hitting your personal and company goals
- We recognize and celebrate your success...all the time! Whether it's through company meetups, employee recognition programs, or just a regular day, we make sure our people's achievements are known and appreciated
- We're truly a people-first organization. That's why we offer a Flexible Time Off policy that puts you in control of your work-life balance, as well as market-leading primary and secondary caregiver and parental leave policies
- We have a hybrid in-office/remote working policy that focuses on bringing people together in-person when it's needed most, i.e., team strategy brainstorms, learning & development opportunities, and company meetings
- We care about social and environmental Impact - we have dedicated Impact Champions who collaborate globally to make sure we're leaving the world better than we found it
- We have an amazing group of Employee Resource Groups who form close knit communities and are committed to guiding the agency to become more inclusive, diverse, and representative of the world around us
- We're part of Stagwell, the challenger network built to transform marketing. We're nimble and digital-first, and we're quickly growing to take on the biggest legacy hold cos
Equal Opportunities
In order to comply with equal pay and salary transparency laws in various locations, we believe the target range of base compensation in all locations within the United States for this role is $100-150USD. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.
At Assembly, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.
Assembly is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, color, religion, sex, national origin, sexual orientation, age, citizenship, marital status, gender identity, status as a protected veteran, among other things, or status as a qualified individual with disability. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know. EEO Employer M/F/Vet/Disabled.