Job Details
National Director of Marketing
Position Overview:
Silver Mirror is seeking a dynamic, experienced, entrepreneurial, innovative, and energetic individual to join our team as the National Director of Marketing. This role is designed for a visionary leader capable of overseeing our marketing strategies at a macro and micro level. The ideal candidate will lead our marketing initiatives and manage a team comprising a Digital Marketing / Partnerships Manager, a Social Media Coordinator, and a Paid Ads agency.
Location: Washington, DC
You'll need to work onsite at one of our DC facial bars at least one day per week.
Compensation and Benefits:
- Base Annual Salary: $120,000.
- Retention and Bonus Package: Up to $20,000 annually.
- Benefits: Health, Dental, Vision, Life, and AD&D insurance; After one year, eligibility for a tiered matching 401(k) plan; Monthly free facials and 50% off retail products.
Experience Requirements:
- 10+ years of full-time marketing experience.
- 5+ years of experience leading marketing for a brand or in brand management.
- 5+ years leading digital marketing efforts (SEM, SEO, Social, etc.).
- 3+ years in the wellness, beauty, cosmetics, and/or skincare industry.
Responsibilities:
Strategic Marketing Leadership:
- Develop and execute a comprehensive marketing strategy that aligns with the company s goals for growth, brand awareness, and customer engagement.
- Analyze market trends, consumer behavior, and competitor activities to identify opportunities and challenges, and adjust marketing strategy and tactics accordingly.
- Lead the planning and execution of marketing campaigns, ensuring they are innovative, timely, and effective in driving sales and customer loyalty.
Team Management and Collaboration:
- Manage and mentor the marketing team, including a Digital Marketing / Partnerships Manager, a Social Media Coordinator, and an external Paid Ads agency, fostering a collaborative, productive, and creative work environment.
- Coordinate with other departments, such as Operations and Product Development, to ensure marketing strategies are integrated and support overall business objectives.
- Organize and lead weekly marketing meetings with the CEO and COO to discuss progress, results, and strategic direction.
Content Creation and Management:
- Oversee the creation and distribution of engaging, brand-aligned content across various channels, including email marketing, social media, website, and in-store displays.
- Develop a content calendar that aligns with promotional activities, product launches, and seasonal events, ensuring a consistent and coherent message across all platforms.
- Monitor and analyze content performance metrics to optimize strategy and return on investment.
Customer Segmentation and Personalized Marketing:
- Conduct in-depth customer analysis to identify distinct segments based on demographics, behavior, and purchase history.
- Develop and implement targeted marketing strategies for each segment to enhance customer engagement, retention, and lifetime value.
- Create personalized email and text marketing campaigns tailored to individual customer needs and preferences.
Paid Advertising and Budget Management:
- Oversee all paid advertising efforts, including search engine marketing, social media ads, and out-of-home advertising, ensuring they meet budgetary and performance goals.
- Collaborate with the Paid Ads agency to develop creative and effective advertising strategies, monitor performance, and adjust tactics as necessary.
- Provide recommendations for budget allocation across different channels and campaigns based on performance data and strategic priorities.
Affiliate and Referral Marketing Programs:
- Develop and manage comprehensive affiliate marketing strategies, working with platforms like Share-A-Sale to recruit and retain affiliates.
- Design and implement a referral marketing program using Referral Candy, encouraging existing customers to refer new clients and tracking the effectiveness of referral campaigns.
E-commerce and Product Marketing:
- Lead the marketing strategy for the launch and growth of the new skincare product line, including positioning, messaging, and go-to-market plans.
- Manage the Direct-to-Consumer (DTC) platform through Shopify, optimizing for user experience, conversion rates, and SEO.
- Coordinate with the product team to create compelling product descriptions, images, and promotional materials.
Reporting and Analytics:
- Establish key performance indicators (KPIs) for all marketing activities and regularly report on progress towards goals to the senior management team.
- Utilize data analytics tools to monitor customer journey and behavior, optimizing marketing strategies and tactics based on insights.
- Conduct post-campaign analysis to evaluate performance and identify opportunities for improvement.
Personality Traits:
We're looking for someone with:
- Entrepreneurial drive and autonomy.
- A positive, energetic spirit and a drama-free attitude.
- Self-motivation and the ability to work both autonomously and collaboratively.
- Swift adaptability to meet time-sensitive needs.
- Insightfulness to spot and leverage new technologies and market trends.
Technical Skills & Experience:
- Proficiency in managing Google Ads and Facebook / Instagram / Meta campaigns.
- Experience with Klaviyo & Shopify.
- Strong writing skills and the ability to construct clear, effective marketing communications.
- In-depth knowledge of current marketing tools, trends, and strategies.
About Us:
Silver Mirror is a revolutionary facial bar featured in Vogue, Allure, and Harper's Bazaar. We prioritize accessible, affordable, effective, and fun skincare, removing the nonsense commonly found in traditional facials. We are expanding rapidly with locations in NYC, DC, and Miami, and are launching a skincare product line. Our team builds lasting relationships with customers, establishing ourselves as trusted skincare experts.
Join Us:
If you are ready to drive the growth of a burgeoning beauty brand and possess the required skills and experience, Silver Mirror Facial Bar invites you to apply for the position of National Director of Marketing. Become a part of our success story as we revolutionize the skincare industry.