Job Details
Job Summary:
The Social Media Specialist will be responsible for planning, creating, implementing, and measuring Lilly Lashes social media initiatives in partnership with the Social Media Manager and our broader marketing team. They will provide support with influencer contracting and utilize all content efficiently and in a timely manner, to increase brand awareness and elevate all owned and operated brand channels.
Primary Responsibilities:
Maintain social media editorial calendar for all social channels in alignment with marketing KPIs, launch calendar and marketing campaigns
Schedule and publish content to social media channels across different platforms, such as Instagram, TikTok, YouTube, Pinterest and Twitter
Ideate and create engaging, ahead-of-trend content in partnership with creative team
Manage UGC Content Program for brand, including talent sourcing, outreach, negotiation and signing of influencers
Develop recommendations informed by consumer insights and industry landscape
Perform competitive analysis, industry research and assessment of best practices for Instagram, TikTok, YouTube and other social channels in an ever-evolving landscape
Participate in the conceptualization and strategy of social media campaigns, utilizing social media know-how to drive growth and engagement
Manage and coordinate live video schedule, including Instagram Live, overseeing rehearsals and set-up, and hosting as needed
Maintain giveaway calendar and coordinate co-branded giveaways
Harvest data for reporting and support social media team in preparing and delivering reporting to internal and external teams
Assist with photoshoot support and needs and planning for beauty looks
Supervisory Responsibilities:
This job has no supervisory responsibilities
Experience / Abilities:
Bachelor s degree in Marketing, Business, Communications or field relevant to Beauty Marketing
2-3+ years prior social media planning and content creation experience
Fundamental understanding of various social media and influencer tools such as TribeDynamics, Grin, Dash Hudson
Experience in planning social and creating content in-house for brand
Good eye for photography and design; experience in video editing
Strong organizational skills, keen attention to detail and follow through, able to manage multiple priorities that may be constantly changing
Strong interpersonal and communication skills
Highly proficient with Microsoft Excel, PowerPoint, and Word
Loves beauty, social media, trends & pop-culture!
Competencies:
INTERPERSONAL SKILLS This role demonstrates the ability to understand relationship-orientated aspects of social effectiveness and to operate successfully in a variety of social exchanges
PROACTIVITY This role proactively researches, communicates, anticipates, and acts around areas of improvement or opportunity.
COMPETENCE The incumbent should demonstrate proficiency in their area of expertise
DECISION MAKING This role will be required to display the ability to make good decisions and/ or lead a sound decision-making process, backed by solid reasoning, data, etc.
INDEPENDENCE This role completes tasks to the best of their ability, without need for external follow up, and takes accountability for quality and timeliness of tasks.
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Employees are regularly required to talk or hear
Employees frequently are required to stand, walk, and use hands and arms to reach for items and / or materials
Employees are occasionally required to lift office products and supplies, up to 20 pounds.
Hours:
This position is a full-time position
Hybrid 3 days in office
EEO Statement:
It is Company policy to provide equal opportunity in employment, development and advancement for all qualified persons without regard to age (40 and over), ancestry, sex/gender (including gender identity, gender expression, pregnancy, childbirth and related medical conditions), color, marital status, registered domestic partner status, medical condition, genetic characteristics/information, national origin, physical or mental disability, race, religion (including religious dress and grooming practices), sexual orientation, military and veteran status, or any other classification protected by applicable law.