Media Relations Representative


Job Details

Are you looking for an exciting job where you can put your skills and talents to work at a company you can feel proud to be a part of? Do you want a workplace that will challenge you and offer you opportunities to learn and grow? A position at Xcel Energy could be just what you're looking for.

Position Summary

Build greater public understanding and acceptance of Xcel Energy's policies, programs and services by effectively communicating information about the company through the news media. Protect and enhance the company's reputation and brand image, and foster fair news coverage by building positive working relationships with the media.

Essential Responsibilities

  • Plan and implement news media strategies, tactics and key messages. Pro-actively initiate news media contacts when appropriate, and respond to media inquiries. Provide accurate, credible information to the media as a corporate spokesperson. Work with officers and other employees to obtain necessary information and develop appropriate messages, and work with our spokesperson on media interviews for storm restoration and other events.
  • Distribute summaries of media interviews to officers, managers and other employees.
  • Recommend, plan and implement broad-based news media communications strategies for key company projects and programs, applying knowledge of the principles, practices and procedures of media relations, and ensuring the integrity of Xcel Energy's public image and reputation. Serve as a communications advisor on business group work teams.
  • Write company news releases, using Associated Press style, determine appropriate media placement and disseminate accordingly. Provide safety and customer services messages on an around-the-clock basis, if necessary, through the appropriate sharing of after-hours and weekend pager duty. Monitor and analyze news media coverage of Xcel Energy and other utility-related issues. Advise company management on suggested courses of action.
  • Plan and implement strategic news conferences, briefings and media visits, and provide media training to company spokespersons.
  • Manage necessary administrative functions
Minimum Requirements
  • A bachelor's degree in journalism or communications.
  • One or more years of experience in journalism and at least five years of experience in media relations.
  • Experience in corporate media relations and utility company media relations, including experience as a spokesperson is preferable.
  • Fluency in Spanish is desirable.
  • Applicants may be called upon to provide examples of situational analysis and writing skills during interview process.


As a leading combination electricity and natural gas energy company, Xcel Energy offers a comprehensive portfolio of energy-related products and services to 3.4 million electricity and 1.9 million natural gas customers across eight Western and Midwestern states. At Xcel Energy, we strive to be the preferred and trusted provider of the energy our customers need. If you're ready to be a part of something big, we invite you to join our team.

All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Individuals with a disability who need an accommodation to apply please contact us at ...@xcelenergy.com.

Non-Bargaining

The anticipated starting base pay for this position is: $69,700.00 to $99,100.00 per year

This position is eligible for the following benefits: Annual Incentive Program, Medical/Pharmacy Plan, Dental, Vision, Life Insurance, Dependent Care Reimbursement Account, Health Care Reimbursement Account, Health Savings Account (HSA) (if enrolled in eligible health plan), Limited-Purpose FSA (if enrolled in eligible health plan and HSA), Transportation Reimbursement Account, Short-term disability (STD), Long-term disability (LTD), Employee Assistance Program (EAP), Fitness Center Reimbursement (if enrolled in eligible health plan), Tuition reimbursement, Transit programs, Employee recognition program, Pension, 401(k) plan, Paid time off (PTO), Holidays, Volunteer Paid Time Off (VPTO), Parental Leave

Benefit plans are subject to change and Xcel Energy has the right to end, suspend, or amend any of its plans, at any time, in whole or in part.

Deadline to Apply: 04/25/24

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ACCESSIBILITY STATEMENT
Xcel Energy endeavors to make accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact Xcel Energy Talent Acquisition at ...@xcelenergy.com. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.





 Xcel Energy

 05/03/2024

 Minneapolis,MN