Job Details
Company Description
LinkedIn is the world s largest professional network, built to help members of all backgrounds and experiences achieve more in their careers. Our vision is to create economic opportunity for every member of the global workforce. Every day our members use our products to make connections, discover opportunities, build skills and gain insights. We believe amazing things happen when we work together in an environment where everyone feels a true sense of belonging, and that what matters most in a candidate is having the skills needed to succeed. It inspires us to invest in our talent and support career growth.
Join us to challenge yourself with work that matters. Open to other locations or remote
Job Description
We trust each other to do our best work where it works best for us and our teams, and this role can be performed remotely in most locations in the country of employment.
We are looking for a Product Marketing Manager who will play a pivotal role in shaping LinkedIn's roadmap through voice of customer insights, product positioning, and go-to-market strategies. This role offers the incredible opportunity to work across our entire enterprise space - Talent Solutions, Marketing Solutions, Sales Solutions and Learning Solutions.
You will partner with our product, engineering, sales, support and marketing organizations to develop and launch a centralized business platform to streamline the process for purchasing and managing our products for customers, sales and support teams.
Responsibilities:
- Partner across all LinkedIn lines of business (Talent Solutions, Marketing Solutions, Sales Solutions, and Learning Solutions) to understand and prioritize customer and rep needs
- Translate and prioritize customer and rep needs to inform the product development roadmap through validations and benchmarking
- Shape business and competitive strategy through qualitative and quantitative research on our customers, market, and industry leaders.
- Develop messaging, positioning, naming, and core narrative around products and its benefit to customers, sales, and support teams
- Own in-product messaging and communications including email communications, training, and in-product marketing and onboarding
- Own the go-to-market strategy and execution of product roll-out, including communications and field enablement across all LinkedIn lines of business, with responsibility for driving alignment across Product, Engineering, Sales, Support and Marketing on approach and KPIs
- Develop sales enablement strategy, sales/marketing collateral, and deliver on sales training across lines of business to ensure successful field execution
Basic Qualifications:
- BA/BS degree or equivalent experience
- 3+ years of product marketing, product development, go-to-market and/or sales enablement experience
Preferred Qualifications:
- Proven track record of developing, executing, and scaling high impact, multi-channel go-to-market efforts for B2B solutions
- Experience using market research to inform product development strategies
- Ability to inspire, lead and align cross-functional teams
- Ability to work autonomously, focusing on key outcomes amidst competing priorities and tight deadlines
- Proficiency in learning complex software solutions
- Excellent communication, interpersonal, team building and problem-solving skills
- Ability to demonstrate resourcefulness, motivation, initiative, and leadership
- Ability to build creative solutions and drive results
- Ability to work in a fast-paced, startup environment
- Experience leading sales enablement, education, and training