San Francisco based role.
In office 2-3 days a week
The eCommerce National Business Manager role requires the ability to influence, strengthen and manage the relationship with Amazon and other eCommerce customers. You will play a critical role in the growth of the Amazon portfolio. This role will be focused on identifying ways to drive consumer consumption of the brand portfolio online. The ideal candidate will have strong partnering skills with demonstrated follow through on the execution of programs to drive high share of voice.
The Ecommerce Manager is responsible for driving sales performance, market share, and brand representation/discoverability directly for Amazon, Boxed, etc. and to work in conjunction with the Sales Team Leads for key Mass/Grocery Ecommerce (Walmart.com .)
- Own the e-commerce channel, including consumer experience, management of assortment, analytics, reporting, merchandising and growth strategy.
- Develop strategic digital sales plan by leveraging account insight, data, and goals to enhance the partnership.
- Drive account growth and profitability by assessing and building on areas of momentum; capitalize on all product and operational opportunities with all Amazon business.
- Lead sell in and sell-through of new and existing products to achieve profitable growth for the Amazon channel, own P&L for Amazon including analysis of promotional opportunities and new product launches.
- Track sales/share growth and branded site KPIs
- Own promotional activities including planning, launch, post-event analysis of spend, ROI and analysis
- Manage all reporting of e-commerce financials, provide insights and learnings to the leadership team monthly
- Understand product line specific key business objectives and deliver growth strategy through qualitative analysis and quantitative data
- Continually seek to improve the online and interactive experiences by researching and staying abreast of new and innovative solutions and capabilities; key competitor actions; industry trends and emerging customer and market needs
- Ability to prioritize and manage various projects that help the customer while maximizing business value
- Lead and execute product launches, promotions, and advertising to drive incremental sales
- Manage the content required to support the product assortment for Amazon; work with internal and external partners to develop approved product imagery and descriptive copy
- Build connections with cross functional teams to support the strategic growth of Amazon
- Supports content initiatives to drive better search results
- Flexibility to contribute at all levels of the business from high level strategy to the day-to-day hands on
- Ensure spending is kept within budget.
REQUIREMENTS:
- Bachelor s degree required
- 7+ years previous of progressive experience in account management and/or vendor management experience at a leading CPG food manufacturer or eCommerce Agency responsible for driving online sales for the manufacturer.
- This person is highly analytical, well versed in E-Commerce trends and tools. They think big, multi-task, work smart, organized, detailed, innovative and entrepreneurial.
- Experience in communicating and translating retailer requests & insights to internal stakeholders and developing actions plans
- Experience in building annual plans, forecasts, analyzing retail programs and managing budget
- Strong business acumen
- Ability to learn, understand and converse around key business issues
- Amazon Vendor Central experience