Job Details
AdFarm, a 40-year-old agri-marketing business whose
PURPOSE
is to be a catalyst for the evolution of agriculture. To help agriculture move forward, we are reinforcing the importance of service in how we work and behavetowards our clients, suppliers, connections, and of course, our fellow AdFarmers.
We all work together to bridge the gap between producers and consumers.
We specialize in Strategic Planning, Creative Services, Public Relations, Media Planning, Marketing Science, Content Creation and Research. If you want to belong to a team that does that well every day, this companys a great fit for you.
Our clients range from crop and crop chemical, nutrition and protection to technology, sustainability, food and animal health. If you have experience working with this type of clientor want that experiencethis role will be a great fit.
You will love it here if you follow these
GUIDEPOSTS
:
Are you being agile?
Responding quickly to changesfrom the client and in the marketing world. Making actionable decisions. Doing whatever it takes to get it done wellon time and on budget. Developing and following processes that allow for even greater effectiveness.
Are you being smart?
Right from the start. Knowing when to ask, when to act and when to use all of your resources to solve a problem? Investing in yourself to keep up with the ever-evolving world of our clientsand our communications industry.
Are you being helpful?
Pitching in when it counts and doing whatever it takes to do an amazing job for your clients. Having direct and difficult conversations when necessary. Setting clear expectations for you, your supervisor and those you supervise.
As the
PR & Content Specialist
youll love coming to work every day if you get, want, and have the capacity to be accountable to the following:
Execution
Trends
Input and Analysis
Youll have success here if you value clear processes and feel qualified based on having
3-5 years of experience
in doing the following things:
Implement and oversee integrated approach to content strategy from matrix development to templates, best practices, process flow of publishing cycle
Plan and execute events and promotions on behalf of our clients, including webinars, trade shows, and product launches.
Create and maintain content style guides, voice and mindset guides, quality checklists
Social Media Management and Content Creation
Collaborate with content analysts and Account Management to ensure overall performance and ROI
Deliver communications support to clients
We train our team to help them succeed, and everyone on our team helps with our success. In this role, youll need to come to the table with the following skills and qualifications:
Bachelors Degree, focus in Agricultural Communications, Marketing, Journalism or similar
Exceptional writing ability including technical, feature, promotional and social media copy
Strong project management skills, with the ability to manage concurrent projects and deadlines
Time management and organization
Ability to travel to various conferences and tradeshows
Agency experience an asset
Agriculture knowledge a very strong asset
Writing and editing in AP Style
Experience working in PM tools is an asset
Knowledge of Meltwater or Sprout Social
Ability to upload and optimize content to websites (WordPress)
Basic knowledge of SEO concepts
Proficient across all major social media channels (organic and paid)
Team player and a critical thinker
We offer all employees 3% 401K contributions on an annual basis, a Health Spending Account, Health & Cell Phone Reimbursements, and we can offer a hybrid working environment with a wonderful group of top-talent individuals.
Culture is everything for us and so we do our best to hire according to alike values and mutual respects.
We are a TEAM and we are looking for like-minded individuals that are eager to contribute as such.
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