Job Details
Publicis Groupe
Senior Associate, Media Planner
Birmingham ,
Michigan
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Here at Perfomics/Publicis Collective, we live at the intersection of technology, digital, creative, CRM, analytics, and media. We are driven by a common purpose, a powerful spirit, shared behaviors, and a relentless focus on our people. We are constantly challenging the status quo and redefining what s possible for our clients. We combine media expertise, top-tier talent, and unique, scalable solutions to deliver more valuable customer experiences and tangible business results.
We are driven by our values to Be Better, Be Curious, Be Open & Be Bold
.Job DescriptionThe role of the Senior Associate is to be the day-to-day steward of media communications for assigned brands, including accurate budget control and flow of media activity. You will be required to develop and maintain a strong knowledge of the client's business and apply online and offline media understanding accordingly to help deliver against the client s needs/objectives. You will work closely with Managers in supporting media recommendations. You will also be responsible for management, oversight, and priority setting for respective Associates. Our team is energetic, fun, and collaborative. We are committed to developing good work, enjoying our jobs, and working as a team.Role Objectives:Assist the manager in the development of media plan options and recommendationsMaintain and manage budgets, flowcharts, and flow of media activity for reporting purposesDemonstrate a strong understanding of media fundamentals, including media math, target audience development, and communication goals (reach/frequency)Demonstrate proficiency with systems/tools (Media Tools, MRI, ComScore)Manage media Associates through day-to-day tasks and foster media knowledge growthEstablish collaborative, productive working relationships internally and with partner agencies (where/when applicable), helping to create a seamless communication processDemonstrate creativity and agility when problem-solvingPrepare media authorizations per approved plans/project requestsQualificationsMinimum Qualifications:2 years of Media Planning experience, Media Tools knowledge is a muststrong proficiency within ExcelStrong communication and presentation skills, professional, with strong teamwork skillsFamiliarity with Competitive systems (AdViews/Kantar)Working knowledge of Syndicated research tools (eg. MRI, Comscore, etc.)Curious and motivated, solution-oriented problem solverAdept at time management and handling shifting prioritiesAdditional InformationAll your information will be kept confidential according to EEO guidelines.
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