Job Details
Who are we:
C.R. Laurence Co., Inc. (CRL),, is the leading supplier to the glazing, architectural, railing, construction, industrial, and automotive industries. Offering more than 60,000 products, we serve the industry from locations throughout North America, Europe, and Australia.
We are part of the Oldcastle Building Envelope and operate our business to the highest standards of quality and customer service. The companies and institutions that depend on us impact the growing fields of glass fabrication, construction, architecture, and automotive restyling. Their positions as leaders in their own industries mean they demand the highest standards from their suppliers.
Salary Range: $124,000 - $155,000
MISSION
The Sr.Ecommerce Manager is a fast-paced, middle & bottom-of-the-marketing conversion funnel-focused digital marketing role. The path to success is to understand the motivations and needs of B2B online shoppers and how these applies to the key CRL customer segments in the building materials industry.
The Sr.Ecommerce Manager is part of the Digital Marketing Team, working in close partnership with the CRL Brand and Product Marketing, OBE IT, Sales and Operations Teams, and external SI Partners and performing an important orchestration role tasked with initiating, executing, and optimizing projects and activities focused on delivering superior online shopping experience and the CRL business growth.
RESPONSIBILITIES
- Proven track record thinking strategically, while also managing day-to-day executions, tracking timelines, and measuring KPIs
- Work closely with cross-functional partners using customer insights, market data, and business performance to create a differentiated digital customer experience that showcases CRL as a mission-driven brand in Architectural Hardware industry
- Ideate, define, and drive opportunities and strategies for optimal customer experiences and business growth for Specifier and Purchaser journeys
- Manage websites related merchandising and SEO strategies to ensure accurate and optimal product exposure and presentation on the website and on earned media via SEO and syndication
- Support all merchandising related processes, completeness and accuracy of product catalog and product taxonomy
- Maximize website conversions and average order size through optimizing onsite search, product merchandising and product recommendation strategies
- Ensure timely and accurate implementation of website content and promotions across North America, Europe, and Australia.
- Identify business opportunities and risks through analyzing and communicating sales performance
- Continue to learn about the building materials industry, the CRL business, to better understand offered products and services in order to build effective keyword/campaign and email automation strategies.
- Track industry trends and benchmark competitors to help inform digital marketing strategies
QUALIFICATIONS
- 5-7-year degree; advanced degree a plus
- Open and accessible management style, with the ability to consistently achieve positive results and collaborate across the team
- Extensive experience as an e-commerce manager.
- Demonstrable track record of devising sales-enhancing strategies.
- Sound knowledge of prevailing procedures and techniques in e-commerce.
- Unmatched supervision, research, and troubleshooting skills.
- Strong communication skills, with the ability to listen to understand, and to translate the company/brand strategy to e-retailers and enroll them in support of strategies
- Ability to work effectively within a fast-paced, complex matrix and changing environment
- Flexibility to travel as required