Job Details
Group Bayport is a rapidly growing global e-Commerce, B2B2C, B2B and B2C organization and an industry leader in print technology, operates in the United States, Canada, Australia, New Zealand, UK, and India through its family of brands Banner Buzz, Covers & All, Vivyx Printing, Circle One, Giant Media, and Neon Earth. From full suites of trade show and small business marketing solutions to sophisticated outdoor living covers, signages and shades to eclectic personal accents and home decor, we help our customers, clients, and partners to make a personalized statement through customization. While our advanced technology and customer focus are certainly our salient attributes, our true strength comes from our team of 1600+ people.
We are seeking exceptional talent across the board to join us in our exciting growth journey.
For more about Group Bayport, please visit Website: LinkedIn:
Key responsibilities:
- Analyze Brand positioning and consumer insights
- Perform Consumer research on brand and audience preferences and communicate our vision and mission
- Brand elements into plans and go-to-market strategies
- Manage a team of marketing people working on brand initiatives
- Lead creative development to motivate the target audience to take action
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
- Monitor market trends, research consumer markets and competitors activities
- Oversee new and ongoing marketing and advertising activities
- Monitor product distribution and consumer reactions
- Devise innovative growth strategies
- Align the company around the brand s direction, choices and tactics
- Develop Brand campaigns and social media campaigns
- Define KPIs and KRAs for social media campaigns
- Establish relationships with social media influencers to develop a strong network