Job Details
Company Name
WUSA-TV Washington DC
Job Description and Responsibilities
TEGNA Inc., is a media company innovating in the digital age, a best-in-class operator and one of the most geographically diverse broadcasters in the U.S. with 64 television stations and two radio stations in 51 markets from coast to coast.
We are the largest owner of Big Four affiliates (NBC, ABC, CBS and FOX) in the top 25 markets among independent station groups and reach 41.7 million television households or approximately 39 percent of all TV households nationwide. Each month, TEGNA reaches 75 million adults across our digital platforms. Across Twitter, Facebook and Instagram, TEGNA stations have over 32 million social followers.
Our purpose is to serve the greater good of our communities - through empowering stories, impactful investigations and innovative marketing services.
What is the opportunity?
WUSA9, TEGNA s flagship TV station and CBS affiliate in Washington, DC is hiring an experienced advertising Account Executive!
We are constantly committed to innovation with state-of-the-art marketing solutions offering endless opportunities for our clients to thrive from linear TV, to digital video, OTT, and advanced attribution tactics.
You will be part of a team of successful advertising sellers and account managers, who manage high-volume account lists, and are passionate about helping their clients thrive. You will be responsible for growing revenue and share by effectively negotiating, packaging and recommending solutions that utilize our broadcast and digital assets.
What we offer?
- Winning, inclusive, supportive and fun culture
- Base + Uncapped Commissions
- List of accounts
- Leading and innovative media products
- Resources to set you up for success
- Growth opportunities
- Generous benefits
- Purpose driven and employee-centric organization
What we re looking for?
- You are a creative solutions-based seller who can develop ideas that produce results for our customers utilizing our multi-platform products
- You are experienced in media sales
- You are eager to learn TEGNA s top-notch advertising product suite
- You are a hungry business developer wanting to uncover any opportunity
- You can ask for the order and close with customers
- You are detail-oriented and a multitasker
What will you do?
- Develop and expand client relationships by developing best-in-class marketing solutions;
- Maximize share of business from an assigned list of local and regional accounts
- Develop new revenue through selling sponsorships, digital solutions, and Premion OTT
- Maximize share of business from an assigned list of local and regional accounts
- Partner with Account Manager & Sales Assistant to provide exceptional customer service to clients
- Partner with Account Manager & Sales Assistant to organize and prioritize business to successfully meet goals and deadlines
- Create effective verbal & written marketing presentations in collaboration with Account Manager, Marketing Specialist, Research Director, and Sales Assistants
- Manage day to day activity, pipeline, and forecasts using Salesforce
What you need?
- 2+ years of broadcast television sales or media advertising sales experience
- Understanding of OTT
- Proven track record of and passion for business development
- Bachelor s degree preferred
- Excellent verbal and written communication skills
- Proficient in Word, Excel, and PowerPoint
- Experience in using qualitative research and/or other marketing research tools
- Experience in WideOrbit
- Self-motivated and enthusiastic
- Ability to work effectively independently and as part of a team
- A valid driver s license with an excellent driving record, as well as reliable transportation and proof of insurance
- Travel: Rarely: less than 10%
- Work Environment Set: Office: normally performed in a typical interior/office environment
- Physical Demands Set: Sedentary work: Involves sitting most of the time; walking, lifting, bending, standing, etc.
About TEGNA
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA s OTT advertising service. For more information, visit www.TEGNA.com.
EEO statement:
TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information. TEGNA complies with all applicable laws related to accommodations.
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