Job Details
Position Overview:
We are seeking a talented Content Marketing Manager to join our team and drive our content strategy forward. The ideal candidate will be a creative thinker with a strong understanding of content marketing best practices, excellent writing skills, and a passion for the Legal industry. This role will be responsible for developing and executing a comprehensive content marketing plan to increase brand awareness, engage our target audience, and drive lead generation.
Key Responsibilities:
- Develop and implement a content marketing strategy aligned with company objectives and target audience.
- Create high-quality, engaging content across various channels including blog posts, articles, whitepapers, case studies, videos, infographics, and social media posts.
- Manage the content calendar to ensure consistent delivery of fresh, relevant content.
- Conduct keyword research and SEO analysis to optimize content for search engines and improve organic visibility.
- Collaborate with cross-functional teams including marketing, sales, and product development to ensure content is aligned with overall marketing initiatives.
- Monitor and analyze content performance using analytics tools to measure effectiveness and identify areas for improvement.
- Stay updated on industry trends and best practices in content marketing to continuously innovate and enhance our approach.
Qualifications:
- Bachelor s degree in Marketing, Communications, Journalism, or related field.
- Proven experience in content marketing, preferably in the legal space
- Exceptional writing and editing skills with a keen eye for detail.
- Strong understanding of SEO principles and best practices.
- Proficiency with content management systems (CMS) and marketing automation platforms.
- Excellent project management and organizational skills with the ability to manage multiple projects simultaneously.
- Creative thinker with the ability to generate innovative ideas and solutions.
- Strong analytical skills with the ability to interpret data and draw actionable insights.
- Ability to work independently as well as collaboratively in a fast-paced, team environment.