Job Details
Director of Demand GenerationEmployment Type:
Full-Time
Location:
US, DMV area preferredMinimum Experience:
Experienced
Pixalate is an online trust and safety platform that protects businesses, consumers, and children from deceptive, fraudulent, and non-compliant mobile, CTV apps, and websites.Our software and data have been used to unearth multiple high-profile criminal and illegal surveillance cases including:Gizmodo:
An iCloud Feature Is Enabling a $65 Million Scam, New Research SaysAdweek:
A 7-Figure Ad Fraud Scheme Running on Roku Underlines Murkiness of CTVWashington Post:
Your kids apps are spying on themPro Publica:
Porn, Piracy, Fraud: What Lurks Inside Google s Black Box Ad EmpireABC7 News:
The State of Children's Privacy Onlin
eNBC News:
How many apps are tracking your childrenOur team of lawyers, data scientists, engineers, economists, and researchers span globally with a presence in California, New York, Washington DC, London, and Singapore.ABOUT THE ROLEPixalate is a leading global ad tech company that empowers brands and publishers with innovative solutions for programmatic advertising. Our cutting-edge platform provides transparency, efficiency, and security in the ever-evolving digital advertising ecosystem. With a focus on data-driven insights and technology, Pixalate is at the forefront of shaping the future of digital advertising.As Director of Demand Generation, you ll work as part of a larger digital marketing and research teams to help create interest in and excitement for Pixalate s products. You will be responsible for attracting customers and building out our sales pipeline.RESPONSIBILITIESLead in content development to target consumers in the DSP, SSP, Exchange, Network and Publisher space.Create and implement a comprehensive demand generation strategy aligned with Pixalate's business goals.Utilize a mix of inbound and outbound marketing tactics to generate qualified leads and pipeline growth.Design and execute integrated marketing campaigns across various channels to drive engagement and conversions.Leverage analytics and metrics to measure the effectiveness of demand generation programs.Continuously optimize campaigns based on performance insights and market trends.Collaborate with sales, product marketing, and other cross-functional teams to ensure alignment and coordination in achieving revenue goals.Work closely with the sales team to understand their needs and incorporate feedback into demand generation strategies.Clearly convey the tactics and business goals associated with your demand generation strategies to coworkers and senior leadership.Make the numbers talk when addressing executive teams by translating data points into measures of campaign success.Work within a team of digital marketing professionals and collaborate with other departments, like sales and research, to develop and enhance strategies.QUALIFICATIONBachelor's degree in Marketing, Business, or a related field. MBA is a plus.8+ years relevant experience.Proven experience (8+ years) in B2B demand generation, preferably within the ad tech or digital marketing industry.Outstanding written and verbal communication skills are essential in this role.An entrepreneurial self-starter who has proven success in managing Demand Gen teams, programs and driving resultsDemonstrated success in building and leading high-performing marketing teams.Strong understanding of digital advertising technology and industry trends.Excellent analytical skills and proficiency in using data to drive marketing decisions.Exceptional communication and interpersonal skills.Experience with marketing automation platforms and CRM systems.Strategic mindset with the ability to translate business objectives into effective marketing strategies.BENEFITSWe focus on doing things differently and challenge each other to be the best we can be.Excellent benefits package, including medical, dental, and vision insurance
Premiums 100% covered for employees and 50% covered for dependents
Unlimited PTO401kMonthly internet reimbursementCasual, remote work environmentHybrid, flexible hoursOpportunity for advancementFun annual team eventsBeing part of a high-performing team that wants to win and have fun doing itExtremely competitive compensation
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