Job Details
Social Media Specialist - Remote
full time
We are looking for an experienced and enthusiastic social media specialist to join our marketing team. You will be responsible for creating social media campaigns and the day-to-day management of the company s social media properties. Your passion for social media as a communications tool will result in the adoption and implementation of social media best practices across all social media channels.The successful candidate will be a creative individual with the ability to generate ideas for social media platforms, provide support with content/design creation, layout, and implementation.You will be an active participant in data collection and analyses in order to consistently improve the company s social media practices over time.ResponsibilitiesBuild and execute social media strategy through competitive research, platform determination, bench-marking, SEO, messaging and audience identification.Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.Set up and optimize company pages within each platform to increase the visibility of company s social content.Moderate all user-generated content in line with the moderation policy for each communityContinuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.Collaborate with other departments (marketing, customer success, sales etc) to manage reputation, identify key players and coordinate actions.Developing social media content plans that are consistent with the company s brand identity.Creating consistent, meaningful content across all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.Managing a high volume of daily social media in various platforms (FB, IG, Twitter, LI and Youtube). Making sure to maintain best SEO practices, launch times for all social media.Communicating with social media followers, including responding to queries promptly.Developing and managing social influencer programs.Using analytical tools such as Google Analytics, Hoot suite or similar, and Facebook Insights to monitor and evaluate the company s social media presence and performance.Preparing monthly reports on social media marketing efforts and presenting them to the team.Suggesting recommendations to adjust the social media marketing strategy for optimal results.Staying up to date on best practices and emerging trends in social media.Requirements and skillsBachelor s degree in journalism, communications, marketing, or a related field.3 or more years of social media experience including planning and managing content in a corporate or agency setting.Excellent written and verbal communication skills and must have a thorough understanding of social media management and strategy.Experience using analytics software, an understanding of SEO and unique algorithms of each platform.Multi-tasking and time-management skills, with the ability to prioritize tasks.Ability to work in a fast-paced professional environment.Proven working experience in social media marketing or as a Digital Media SpecialistExcellent creativity, writing, editing (photo/video/text), presentation and communication skillsDemonstrable social networking experience and social analytics tools knowledgeSome knowledge of web design, web development, and CRO.Positive attitude, detail and customer oriented with good multitasking and organizational abilityType: Selected candidate will have to work full-timeSchedule: Flexible schedule with availability to overlap during the 9:00 AM - 5:00 PM EST business day.
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