Job Details
Company Description
Jobs for Humanity is partnering with Ace Hotel to build an inclusive and just employment ecosystem. Therefore, we prioritize individuals coming from all walks of life.
Company Name: Ace Hotel
Job Description
SUMMARY
Atelier Ace is the in-house creative studio that develops and operates Ace Hotel, Sister City, Maison de la Luz, and their partners and affiliates. The full-service studio is composed of multi-disciplinary thinkers, designers, architects, enthusiasts, optimists and friends - with some number folks to keep things upright. With a creative and operations team that understands the essence of our brands and products, Atelier Ace aims to create inspiring, cohesive and meaningful experiences for people.
Let the good times roll: Ace Hotel New Orleans seeks kind, curious and industrious humans to join our family. Ace Hotel New Orleans sits at the intersection of Carondelet and Lafayette Street in a beautiful 1928 Art Deco building, flanked by museums and galleries in the city's culturally vibrant Warehouse District. A stone's throw from the French Quarter, our historic nine-story building has marinated in the magic of one of the world's most cosmopolitan cities for nearly a century. Ace Hotel New Orleans is home to some of the finest dining and drink in the city, plus a music venue right on site - a magnet for the city's most welcoming cultural emissaries. Now all we need is you.
This position reports jointly to the property Director of Sales and Marketing and the Atelier Director of Brand Marketing. This position liaises and works collaboratively with the Brand team at Atelier Ace, working as an extension of the brand. This position is focused on multi-channel marketing initiatives, partnerships, programming and community engagement.
A successful Marketing & Community Manager is both guest and community focused, revenue-minded, proactive and self-driven. They successfully operate with a high degree of autonomy, collaborate well, and have proven experience creating, launching and driving brand awareness initiatives to conversion. They are skilled at working both strategically (setting big picture goals, building relationships, using guest insights, data and market trends to present strong ideas for growth) and tactically (optimizing campaigns, analyzing traffic, and problem solving).
CORE FOCUS & ESSENTIAL RESPONSIBILITIES
Qualified candidates must be able to satisfactorily complete the following responsibilities. Other duties may be assigned.
- Proactively create and manage quarterly property marketing goals, integrated strategy, plans and calendars with a focus on expanding brand awareness and audience reach, driving community engagement and increasing room bookings
- Create and execute a strong content marketing strategy, including an editorial calendar spanning property websites, social channels, and email communications
- Curate an event marketing strategy mapped to quarterly goals, combining local programming and strategic brand partnerships focused on engagement to increase brand awareness and affinity within target audiences
- Cultivate relationships with potential partners that will have cultural value, create visibility in the market and acquire new audiences
- Write and negotiate agreements with partners, including barter agreements, effectively finding value and creating mutually beneficial results
- Work closely with F&B teams to create social media content plans for each restaurant on property
- Manage content for Three Keys, Ace New Orleans' live music venue, on both the website and for Three Keys' social media accounts
- Leverage data to optimize touch points throughout the customer journey, supporting guest acquisition and loyalty
- Manage property briefs for the creation of both digital and physical marketing assets and collateral, work with the Atelier Creative team to ensure messaging is clear, effective and reflective of brand values
- Lead on-site production for large event activations, effectively communicate support needed and work with the events team to produce recurring programming and music
- Manage allotted marketing and Music & Entertainment budget, in collaboration with the Atelier Brand team and property DOSM
- Communicate quarterly marketing initiatives and programming calendar to Atelier Press team and agencies partners in a timely manner for media support
- Work with the Atelier Press team to field media requests, on-property media tours and photo shoots
- Create and maintain a roster of people of influence, brand ambassadors and content creators, identify hosting opportunities based on quarterly goals
- Own monthly reporting on marketing plans, key campaigns and KPIs to leadership and broader organization
- Manage necessary website updates to ensure accuracy of information and create event pages for all programming initiatives.