Job Details
B to C Manager of Product MarketingCreative, experienced, high energy, collaborative, successfulDo these words describe you?National education leader seeks to add someone passionate about their work who fits this description to their existing team reporting to the Senior Director of Marketing. Bachelors degree and over 5 years product development and marketing required. In this role you will manage a P&L as well as:* Develop and execute marketing strategy for assigned program offers including defining product offerings/segmentation, channel distribution types, cost/revenue analysis and product development.* Specify market requirements for current and future products by conducting market research and supported by on-going customer reviews.* Budgeting responsibilities include determining initial marketing strategy, updating budget projections, forecasting results and meeting or exceeding revenue targets.* Meet application and enrollment goals for assigned programs utilizing campaign management software for data selection and segmentation.* Develop and implement a company-wide go-to-market plan working with all departments to execute; example is the initial marketing timeline and manage the execution of multi-channel offers.* Product management to evaluate existing and untapped consumer needs within the existing and potential product portfolio.* Present results and analysis for each program to Senior/Executive Management.* Research and analyze marketing data and results.* Participate in brainstorming program offerings and segmentation test strategies for both direct marketing and digital efforts.