Job Details
**THIS IS NOT A JOB AT FORCEBRANDS**
*This role will be expected in-office 3x per week in San Francisco*
Job Description:
The Brand Manager reports to the Head of Marketing for the US market.
- Together with the Head of Marketing, you develop a vision for the further growth of the brand in the various channels (retail and OOH) and know how to convert this into a strategy and execution plan. The vision, strategy and plans must be in line with the global strategy.
- You gain the best insights into product category, competition, customers and own actions, in close cooperation with the Sales and Category Development colleagues in order to arrive at the best plans.
- You inspire and mobilize the entire organization around your brand and plans.
- Together with the Head of Marketing, you have a leading role in optimizing the product range.
- This includes both monitoring the performance of the existing range and developing a strong NPD pipeline with new products.
- You lead the roll-out of NPD s and EPD s from idea to launch and work together with Supply Chain, Sales and Global Brand
- You build up strong product knowledge about all product categories, which allows you to systematically monitor and increase the quality of the existing product range in collaboration with R&D and production, as well as to think creatively about NPD/EPD opportunities.
- You can draw up clear briefings for product-oriented market research
- You provide a commercial 360 support in which all elements of the marketing mix come together in best-in-class executions (e.g. Digital media, promotion in the point of sale, website, packaging), and communicate this effectively and in a timely manner to Sales.
- Lead the creation/adaptation of trade marketing assets (Key visuals, Shippers, coupons,...)
- You lead packaging projects from briefing to execution, timely delivery of logistics information to sales,
- Support Head of Marketing with Digital Marketing strategy and execution
- Support Head of Marketing in Branded Partnership Projects
- You are the point of contact for the US website and are responsible for maintaining and regularly updating this content
Job Requirements:
- Min. 2 years of experience in marketing (Trade Marketing/ (jr.) Brand management) in a CPG environment
- Bachelor Degree in Marketing, Business, Economics
- Project management, stakeholder management and time management are crucial: as a brand manager you manage colleagues from different departments and successfully lead projects through the various milestones. You can easily keep several balls in the air at the same time and achieve the desired results in time.
- You can easily switch from helicopter view (to keep an overview) to a microscopic view (you also have an eye for details)
- You think proactively and like to take initiative and ownership
- Good communication skills (to your own team, to the project team and to senior management)
- Transparent and honest communication
- You can make the translation from the operational to the strategic level
- You present your projects with enthusiasm to the entire organization
- You are creative
- You are flexible