Job Details
Job description/Responsibilities:
-Be responsible for the analytical understanding of customer behavior and sales trend and performance.
- Build Statistical / AI models to better understand the sales trends predict customer purchase behavior, multi-touch attribution models, campaign/offer propensity models.
- Find the story in the data and communicate insights and opportunities with executive and other internal teams.
- Integrate captured event data with other sources of customer data, such as campaigns, ad publishers. Support reporting and business intelligence needs of the entire Marketing team.
- Perform ongoing ad-hoc analyses to evaluate the efficiency of our marketing spend, building reporting infrastructure, and assisting in making recommendations to optimize growth.
Skills:
Min 2-3 yr experience in building Statistical / AI modeling, overall 5+ years experience.
- Proficient coding skills (SQL/Python ) and database knowledge
- Experience with A/B and Multivariate test design and implementation
- Experienced in building propensity, predictive forecasting, and multi-touch attribution models.
- Experience with campaign, measurement, and/or digital marketing analytics
- Degree: Operations Research, Computer Science, Engineering, Statistics, Economics, or related field
Pay Range: 70-80/hr
The specific compensation for this position will be determined by a number of factors, including the scope, complexity and location of the role as well as the cost of labor in the market; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. Our full-time consultants have access to benefits including medical, dental, vision as well as 401K contributions.